Sunday, June 13, 2021

Eagles finally win one!

 I wonder if I am one of the people who have given up on watching the Eagles [ who the called FLAT TRACK BULLIES ] lose winable games so missed out when they beat Richmond with the last kick of the game.


Let me know....

#WayneMansfield
#Wayne Mansfield
#Done
#SMM2021

Friday, June 11, 2021

Coin a scam?

Times are bad, which means, by the perverse logic of American capitalism, stock markets and speculative investments are flourishing. Bitcoin, the digital currency whose value is pegged to nothing but the amount its adherents are willing to pay for it, is at an all-time high, approaching $29,000 at the end of 2020. For those who held on and defended Bitcoin during its fallow periods, its time seems to have finally come, particularly as PayPal promises to allow customers to start buying and selling cryptocurrencies next year.

Every bull market has its whales, and for Bitcoin of late the biggest whale has been Michael Saylor, the CEO of MicroStrategy, a Virginia-based enterprise software company. Saylor, who controls a majority of his company’s voting shares, has put more than $1.2 billion of MicroStrategy funds into Bitcoin, much of it in just the last month. The company now calls Bitcoin its “primary treasury reserve asset.” Saylor’s bold positioning (raising debt offerings explicitly to buy Bitcoin) and unapologetic attitude (he’s become a regular on the cryptocurrency talk circuit) have made him a darling of crypto-loving Redditors and tech executives inspired by his example. (A Canadian augmented reality company recently announced, as part of its capital diversification strategy, that it was putting $2 million into Bitcoin, which the CEO called a “digital version of gold.”)




The strategy has been more than good for Saylor, who claims to personally own nearly 18,000 Bitcoin, and for MicroStrategy, whose stock has risen from about $92 in mid-March to nearly $400 at the end of the year. The price of Bitcoin rose more than $10,000 in December alone. It did reach $60,000 before retreating

#BitCoin,#WayneMansfield,
#Wayne Mansfield,#SMM2021,#Done,#Rebootolgy,WayneMansfield,
Wayne Mansfield,Bitcoin,Rebootology,

Thursday, June 10, 2021

Change: why it fails!

Not Establishing a Great Enough Sense of Urgency

The vaccine roll out isn't a race: why?

Most successful change efforts begin when some individuals or some groups start to look hard at a  situation, They focus on the potential everyone seems to be ignoring. They then find ways to communicate this information broadly and dramatically, especially with respect to crises, potential crises, or great opportunities that are very timely. [No disease, trave etc] This first step is essential because just getting a transformation program started requires the aggressive cooperation of many individuals. Without motivation, people won’t help and the effort goes nowhere.



Compared with other steps in the change process, phase one can sound easy. It is not. Well over 50% of efforts fail in this first phase. What are the reasons for that failure? Sometimes it is underestimated how hard it can be to drive people out of their comfort zones. Sometimes they grossly overestimate how successful they have already been in increasing urgency. Sometimes they lack patience. In many cases, health officials become paralyzed by the downside possibilities. They worry that people y will become defensive, that morale will drop, that events will spin out of control, that short-term results will be jeopardized, , and that they will be blamed for creating a crisis.

Wednesday, June 09, 2021

What to do about STRESS

YOU CAN get rid of all the stress inside you created by others, the past, and uncontrollable events…

By being a conscious witness of your thoughts.

It’s about sitting quietly and witnessing the thoughts passing through you. Just witnessing at first, not judging, because by judging too rapidly you have lost the pure witness. The moment you rush to say, “this is good” or “this is bad,” you have already jumped head first into the stress.

Of course, it takes a little time to create a gap between the witnessing of thoughts and your reaction to them. Once the gap is there, though, you are in for a great surprise—that you are not the thoughts themselves, nor the stress influencing them. You are the witness, a watcher, who’s superpower is changing your mind and rising above the turmoil.



This process of thought-watching is the very alchemy of true mindfulness. Because as you become more and more deeply rooted in witnessing, the stressful thoughts start disappearing. You are thinking, but the mind is empty of senseless chatter.

It's a moment of enlightenment—a moment that you become, perhaps for the first time, an unconditioned, sane, truly free human being.

So today, let this be your reminder to let all the small annoyances go. Move through your day consciously. Notice at least one insignificant little frustration that you would normally get frustrated about, then do yourself a favor and simply let it go. Experience, in this little way, the freedom of being in control of the way you feel. And realize that you can extend this same level of control to every situation you encounter in life.

#Wayne Mansfield,#WayneMansfield,#SMM2021,#Done,#ExperienceOracle,#Stress

Monday, June 07, 2021

Relaunch your life:

 Take Total Ownership for Your Actions

You are responsible for your own behavior. This is true for your habits, thoughts, actions, and decisions. You are responsible for your success, failures, and the quality of your lifestyle. When you step up and own everything, you are waiting for nothing to show up and make life better.

You are the captain of your vessel called “successful living” and by taking total ownership, you become a person of deep influence.

This is what happens to failures: When things go terribly wrong, you tend to look for someone to blame. You make excuses for your failure. You blame others for your procrastination. You wait for inspiration and complain when life delivers a bad blow to your health or finances. Knowing that you can’t stop external events is the key. It is how you choose to respond.

The moment you take ownership of your procrastinating ways, everything will change. You can change your own behavior, and you can teach others how this is done so they model what it takes to take total ownership of life.

The first step in Doing the Hard Things First must be taking total ownership of your life.

To push ahead and crush the challenges standing in your way, you must be willing to take full ownership over your life. This is not a burden but a great gift. When other people rely on you to help them, this responsibility turns into a much-needed service you have to offer the world.

This means analyzing everything you think, say, and do. The way you think (your beliefs) feeds into how you feel (your emotions) and triggers you to act (your behavior).

The behavior of putting off important tasks begins with the “I’ll do it later” fragmented thinking. And if I don’t do it, does it matter? I’m sure somebody else will.

But nobody else can. Or will. Or wants to. You have to stop your own house from burning down before the fire starts. If you can’t help yourself, nobody will come to the rescue.

You are the only one making a choice to procrastinate. You put things off in your mind first. Then, you build a wall of excuses as to why it can’t be done. Then you create limitations to defend the wall, and after that, you stay mired behind your defenses, hoping that nothing breaks through. But what you have done is create a prison for your mind, It isn’t the world you are defending yourself against, it’s yourself that you’re at war with.

Your mission is to take control of your castle. Guard it with your life. Take total ownership of what is yours.




Build Your Defenses

You create your own experience by taking full ownership of your life. To become a success, half the battle is getting over the defensive walls of excuses, blame and escape tactics you’ve built to defend your chronic habit.

I had to ask myself, “How much is enough? How many times do I want to disappoint myself, my family, and my coworkers? How much longer will I delay the actions that influence my growth?”

Now, are you prepared to do whatever it takes to break this habit?

It begins here.

I’m ready every morning because I ask myself one question at the start of the day:

“Am I willing to do anything to become procrastination free?”

Yes! Freedom is the ability to create change, and you have the power to create anything you want. The procrastination habit disempowers you in every way. It makes you weak, and it sets you up for failing hard. We must change this to a mindset designed for taking intentional action—and taking it now.

Taking total ownership over everything in your life moves you from the passenger’s side of your new Maserati to the driver’s seat. You are in control of the journey to take you from here to there. You get to decide what action steps to take and how to navigate your path regardless of the weather or road conditions. This is a journey built through progress, and taking it one mile at a time.

Make Your Definitive Decision

Now, you get to create this reality as you let go of the old habits and behaviors that are failing you.

Just as you take responsibility for your personal life, you also take responsibility for the work that only you can do.

You fail to take responsibility when you:

  • Make excuses for why it can’t be done.
  • Make less important tasks a priority.
  • Blame others for why you fail to get ahead.

To succeed and break your habit of task avoidance, you must:

  • stop making excuses and start asking yourself, “Why not?”
  • deprioritize meaningless tasks and focus on the top priorities that deliver results you want
  • give up the blaming habit and take total ownership, and
  • stop judging and condemning, and embrace people for doing their best.

Implementation Task:

  1. Write down the names of five people you frequently complain about. Next to each name, write down three positive traits/qualities about them. In future, when you catch yourself complaining, recite these five traits connected with that person.
  2. Identify the one area in your life that you avoid taking responsibility for. Is it your relationships? Finances? Job? If it’s all of the above, identify the one area that needs the most attention.
  3. Finally, when you awaken every morning, recite your own mantra. Begin with, “This is my life, and I’m totally responsible for it. Now let this day begin.” The rest of the mantra is up to you. Use the mantra in this chapter until you have created your own.

    #WayneMansfield, #Wayne Mansfield, #Done, #ExperienceOracle, #SMM2021

Sunday, June 06, 2021

Success Traits 2/2

 They mindfully focus on the positive.


A recent scientific study showed that doctors who are put in a positive mood before making a diagnosis consistently experience significant boosts to their intellectual abilities than doctors in a neutral state, which allows them to make accurate diagnoses almost 20% faster. The same study then shifted to other vocations and found that optimistic salespeople outsell their pessimistic counterparts by over 50%. Students primed to feel happy before taking math tests substantially outperform their neutral peers. So it turns out that our minds are literally hardwired to perform at their best not when they are negative, or even neutral, but when they are positive.



That’s not to say that successful people never get upset, but your effectiveness in all walks of lif
Of course, te will fare better if you’re able to mindfully accept and let go of negative emotions, rather than dwelling on them. Think a little less about managing your problems and a little more about managing your mindset.

And of course, if you're struggling with any of this, know that you are not alone. Many of us are right there with you, working hard to feel better, think more clearly, and get our lives back on track. 

#Postive Focus,"Wayne Mansfield,#WayneMansfield,#SMM2021,#

Saturday, June 05, 2021

Success traits 1/2

 Achievers gradually turn life's obsacles around. 

Many of the most iconic books, songs and inventions of all time were inspired by gut-wrenching pain and heartbreak. Therefore, the silver lining of these painful challenges is that they were the catalyst to the creation of epic masterpieces.

An emerging field of psychology called Post-Traumatic Growth has suggested that many people are able to use their hardships and traumas for substantial creative and intellectual development. Specifically, researchers have found that trauma can help people grow in the areas of interpersonal relationships, contentment, gratitude, personal strength, and resourcefulness.




When our view of the world as a safe place, or as a certain type of place, has been shattered, we are forced to reboot our perspective on things. We suddenly have the opportunity to look out to the periphery and see things with a new, fresh set of beginner’s eyes, which is very conducive to personal growth and long-term success and wellness.

#WayneMansfield,#Wayne Mansfield,#Post-Traumatic Growth,Post-Traumatic Growth,
#SMM2021, #Rebootology, Rebootoilogy,

Tuesday, June 01, 2021

Grateful Dead Dead Marketing Magic 13 - 20

Magic Number 13 Your marketplace’s mother tongue is human

Magic Number 14 Experiment, Experiment, Experiment 

Magic Number 15 Take risks to learn from our failures and successes, and move forward

Magic Number 16 Embrace Technology 

Magic Number 17 Be open-minded about how to market your service or products

Magic Number 18 Push to the limit what was possible based on the technology of the day.

Magic Number 19 Embracing technology and  new forms of communications

Magic Number 20 Establish a New Category 



Magic Number 21  Cross styles and created your own.

Magic Number 22  Ignore conventional wisdom to create uncontested markets .  

Magic Number 23 Encourage Eccentricity 

Magic Number 24  Build personality into your web site

Magic Number 25 Bring People on an Odyssey 69

Magic Number 26 Put Fans in the Front Row 79

Magic Number 27 Build a Following 87

Magic Number 28 Cut Out the Middleman 97

Magic Number29 Free Your Content 105

Magic Number 30 Bypass accepted channels and go direct

Magic Number31 Be Spreadable 113

Magic Number 32 Make clients an equal partner in a mutual journey

Magic Number 33 Upgrade to Premium 119

Magic Number 34  Loosen Up Your Brand 127

Magic Number 35 Partner with Entrepreneurs 135

Magic Number 36 Give Back 143

Magic Number  37 Do What You Love 151

Grateful Dead Marketing Magic 7 /37

Grateful Dead Marketing Magic 7 Own the search results for your name

Go ahead and Google your name.

The first thing to do is, you guessed it, search Google for your name. What do you see there? If you only see the very best of the personal brand, things are pretty good for you. However, that’s not the case for most people. Analyze the top 10-30 results for your name and see if any match these criteria.

The search result:

Contains something negative about me.
Gives away more personal information than I’m confortable with having online.
Is a boilerplate, spammy, or irrelevant result.
Is about someone else with the same name as me.

Grab the URLs of these results and keep them in doc. We’ll deal with them later.

Now, if you have any experience with SEO, you know that SERPs change all the time. You can check the results for your personal brand on a weekly basis, but who has time for that? To simplify the process, set up a Google Alert for your name (you may need a couple if you have multiple spellings or names). Go here to set one up: Google Alerts. Whenever Google finds a new result that contains your name, you’ll get an email about it. You can then deal with it if needed.



2. Optimize your Social Profiles

The first actual step to dominating the search results for your name is optimizing social profiles. If you have profiles on any major social networks, these are almost invariably going to appear in the SERPs for your personal brand. Social networking websites have tons of search authority which allows them to rank extremely well. If you don’t have any social profiles and you found results that matched the negative criteria in step one, you may want to consider creating profiles to push down the less-than-ideal results.

Beyond just having these profiles, you can take steps to optimize them so they’ll show up higher.

Use a consistent name on all profiles that aligns with your personal brand/online identity.

Use an interesting and compelling profile description. In many cases, this will appear as the text snippet under that profile’s search result. By having an optimized snippet show up, you can improve CTR on that result, which can demonstrate that result’s quality; Google will be more likely to return that quality-proven result.

Link to your personal website in your profile.

3. Launch a Personal Website

Having a personal website isn’t just a vanity move. In fact, if you’re any kind of online or semi-online professional in the 2010s, having a personal website is just common sense. If you want to dominate the search results for your name you should really have one result that is entirely under your control. For this same reason, your personal site will be the flagship of your online identity.

Here are the most important tips to keep in mind for your personal website:

Make sure the URL contains your name. Don’t worry about hyphen-separating your name (though that’s totally fine). Keep it simple. Keep it classy, e.g., mikearnesen.com,johnpkoenig.com, adam-ware.com.

Start your homepage’s title tag with your name, e.g., “Harry Lockhart | Private Detective”

Include a descriptive and compelling meta description for your homepage.

Link to your main social profiles from your homepage.

Keep an up-to-date about page with a concise bio.

4. Create an About.me Page

About.me allows you to create a “simple yet elegant splash page” about yourself. Think of it as an online business card. While a page here is very similar to having a personal website, for the purposes of dominating the search results for your name, about.me simply serves as another search result that will be entirely under your control. Additionally, the site has gobs of search authority, so your about.me page will have a good chance of ranking for searches on your name.

Considerations for your about.me page:

Try to be consistent with your username so that it matches what you use elsewhere (e.g., mike_arnesen)

Include links to all your public profiles, your personal website, and/or company website.

Have fun with it

Here are a few examples.

5. Blog and Contribute Content

Blogging regularly on your own site, your company’s site, or through guest blogging opportunities can do wonders for saturating your personal brand’s SERPs with high-quality results. You can also leverage the guest blogging you do to link to your personal site and, as a result, increase your site’s search authority. If you’re truly serious about dominating for your personal brand, you also need to set up author rich snippets.

6. Create or Edit your Wikipedia Page

In case you didn’t know, anyone can edit Wikipedia and add articles. However, as easy as it is to create and edit content on Wikipedia, it’s even easier to piss off the community of editors by not playing by the rules. The rules and etiquette for Wikipedia editing are a topic that’s way too big to discuss here, but remember that not everyone deserves their own Wikipedia page; if you’ve made a significant contribution to your industry or niche, and can back it up with sources, you can probably get your article to “stick”.

The point is, if you’re somewhat influential, consider getting a Wikipedia page put together. If you already have one, go there and ensure it has a link to your personal website (keep brining it back to your flagship).

Sunday, May 30, 2021

Grateful Dead Marketing Magic Number 6/37

Memorable Brand Name  The Grateful Dead.

If you stop to think about it, the name is sorta weird. Even a little scary.

But, boy, is it memorable.

Originally calling themselves the Warlocks when they formed a band in 1964, the musicians realized they needed to come up with a new name a year later when they found out that there was another band by the same name that had recorded a single. The guys debated names, coming up with ideas such as “Mythical Ethical Icicle Tricycle” (Garcia) and “His Own Sweet Advocates” (Weir). When they were unable to find a name they agreed on, they gathered at Phil Lesh’s house around a copy of Bartlett’s Quotations, read out a thousand possible names, but couldn’t agree on anything. Then Jerry Garcia opened a copy of Funk and Wagnall’s New Practical Standard Dictionary (1956 edition) and randomly pointed to a page. There, staring back at him, was grateful dead. Several members immediately fell in love with the name and wanted to use it. Others were a bit wary. But all agreed it was memorable, so they decided to use it.


The dictionary defines the term as a type of ballad involving a hero who helps a corpse who is being refused a proper burial, a theme found in many cultures. For the Grateful Dead, the strange cosmic quality the name evokes–a world beyond consciousness–was perfect. This, of course, played into what the band was doing on stage. That some in the audience might be experimenting with mind-altering substances while listening to a band called the Grateful Dead made the name choice interesting on another level.

Fast-forward to four decades later and the name seems ideal. The choice of name worked to help advance the Grateful Dead to its widely recognized status as the most iconic band in history. And the sort of inside-joke quality–a name that your parents likely hated and your less-cool schoolmates or coworkers scoffed at–contributed to the community aspect of those in the know. A badge of honor was bestowed upon those who were independent enough to enjoy a band with such an odd name.


#Marketing, #Wayne Mansfield,#WayneMansfield,#ExperienceOracle, #SMM2021

Saturday, May 29, 2021

Great Dead Marketing Magic 5/37

 Great Dead Marketing Magic 5/37

Climb aboard a new bus heading down the road to where the water tastes like wine.

Where the water tastes like winemakes room for two Americas though, side-by-side: An America of legends and an America of the mundane. And it’s where the two intersect that you often find the real “truth”—a bit exaggerated, maybe, but nevertheless striking on something more important than the events themselves, something that speaks to the human condition in a way pure facts couldn’t.

Where the water tastes like wine is a blend of myth and truth is what makes where the water tastes like wine special, the contrast between people’s everyday lives, their small struggles and smaller victories, and the ensuing tall tales. You can watch as American legend is woven before your very eyes, a combination of truths and half-truths and hundreds of distinct experiences. You'll see stories passed from person to person, each retelling exaggerated a bit more until what’s left bears no resemblance to where you started. A silly old man you meet in the woods becomes “The Leatherman,” a ghost who’s wandered the country for 200 years.



Legend: The Grateful Dead built the legend that they are the worlds greatest band - heck thay gave away their music, made it easy to record and share YET sold out stadiums to people who had little to spare!

Mundane: The fans were ordinary people who like ied dyed T-shirts that they bought from friends of a lifetime.


Friday, May 28, 2021

Grateful Dead Marketing Magic 4/37

 4/37  Create invitation-only online destination

It is easy to do a low cost web destination wich only really costs the domain name registration and use your in-house email list.

Why to Sending Paperless Invitations

1. Lower Cost

The average cost of physical invitations is $5,000 to $8,000. The average cost of digital invitations, on the other hand, will cost no more than $100. Clearly, this can make a big difference for a budget

2. Less Hassle

If you go digital, you're going to be saving a lot of time. Just think: no licking envelopes, no adhering rhinestones, no writing addresses in your best cursive until your hand cramps...the actual act of getting invitations ready to mail out can be incredibly time-consuming, and when you already have a checklist a mile long, anything you can do to save time is amazing.

3. RSVPs Are Easy-Breezy

With an online invitation service, RSVP-ing has never been so simple. I like to say "just count the money."






4. Your Designs Will Flow

With online invitations, it's incredibly easy to make your save-the-dates, invites, and even thank-you cards all part of the same design suite.

5. No Trees Will Be Harmed

The eco-conscious can rest easy knowing their invitations did not waste any paper whatsoever.

#WayneMansfield, #Wayne Mansfield, #SMM2021, #ExperienceOracle, #Done

Thursday, May 27, 2021

Great Dead Marketing Magic 3/37

 Innovation is just as important, if not more so, than product innovation

Think big

In the same vein of Tony Hsieh’s approach that Zappos delivered happiness (not shoes), the Grateful Dead was single-minded about creating experiences for their fans. As live musicians, fundamental to that experience was the sound itself.Steve Parish (roadie): “In the early days, what there was in PAs (sound equipment) was just so inadequate."

Mickey Hart (percussions): “We realized, that if we were going to play for larger crowds, we would need a real delivery system. And, if sound was the product of all of this work, it better be fucking good, man."

Enter the Wall of Sound.





It was 1974. This sound system innovation was the brainchild of audio engineer and lead mad scientist in their tribe, Stanley Owsley, known as Bear. Bear’s Wall of Sound was literally a stack of speakers (586) and amps (48) all interconnected and optimized for volume and sound fidelity. The Wall of Sound delivered the biggest sound imaginable at the time, widely understood to have been funded privately by Bear’s personal profits from his notorious LSD production. The Wall of Sound required the crew to build up and take down 600 speakers show after each show. The ambition was insane.

Whether it is Zappos resetting standards on customer returns, President Kennedy’s call to land a man on the moon before the end of the decade, or Google’s well-known “moonshot” culture to make 10x improvements vs. 10% improvements, there is no denying that unprecedented ambition catalyzes big ideas. 

#WayneRobertMansfield, #Wayne Robert Mansfield, #Grateful Dead #GratefulDead, #ExperienceOracle, #SMM2021

Wednesday, May 26, 2021

Grateful Dead Marketing Magic 2/37

 Rejected conventional wisdom:

Imagine for a moment if the Grateful Dead had put themselves in the care of a manager who was focused on selling records and increasing the profi ts of a record company. If they had conformed to “industry best practices,” the Grateful Dead might be one of the thousands of bands on the dead heap of music history. The concert-as-business-model worked, and the Dead created a passionate fan base that became an underground cult that catapulted the Grateful Dead into the rock-and-roll stratosphere: the fan base grew from thousands to hundreds of thousands to millions, with the Grateful Dead selling out shows year after year. 



Convential wisdom says play perfectly the songs of the latest album - but the dead did 500 different songs at their concerts [ even some covers ] and often stopped when they couldn't remember the song.

So, in disregarding "concential wisdom" They

1.    Didn't need to rehearse
2.     encouraged people to come to many shows hoping they would see and hear something different. The friends in the crowd were just as important as the band and the music.

#Wayne Robert Mansfield, #WayneRobertMansfield, #Grateful Dead, #GatefulDead, #ExperienceOracle, #SMM2021



Tuesday, May 25, 2021

Grateful Dead Marketing Magic 1/37

Insight Magic Number 1: Turn the marketing model on its ear.

Most concerts are carbon copies of the next - so if you have seen one Paul McCartney show you have seen them all... so the repeat attendees are limited. The aim is to sell more records.... the youtube of Tokyo is nearly exactly the same as the concert I attended 2 years ago in Brisbane - I am not complaining but I won't be in a hurry to see Paul again.



The Grateful Dead played a different playlist each night or a different style if the numbers were the same - in a year they played more than 500 different songs. they had a huge number of repeat attendees to their shows who wanted to hear a different show each night. [The Dead Fans.]

#WayneMansfield, #Wayne Mansfield, #GratefulDead, #MarketingsDirtyLittleSecrets, #SMM2021, #ExperienceOracle

Monday, May 24, 2021

Lockdowns don’t ‘crush’ anything

I have my thoughts that Covid-19 are that it has allowed us to be run by incredibly well qualified experts with no commonsense.

My thoughts were re-inforced today with the news story: 




Deakin University chair in epidemiology Catherine Bennett said evaluation of the growing data set was proving snap lockdowns to be an unnecessary safety net, only required in extreme circumstances.

Sunday, May 23, 2021

Grateful Dead Marketing Magic

Why 37? The mind is able to remember certain types of numbers better than others! Prime numbers fall into that category, and of course, 37 is a Prime Number

Magic Number 1 Turn the marketing model on its ear.

Most concerts are carbon copies of the next - so if you have seen one Paul McCartney show you have seen them all... so the repeat attendees are limited. The aim is to sell more records.... the youtube of Tokyo is nearly exactly the same as the concert I attended 2 years ago in Brisbane - I am not complaining but I won't be in a hurry to see Paul again.



The Grateful Dead played a different playlist each night or a different style if the numbers were the same - in a year they played more than 500 different songs. they had a huge number of repeat attendees to their shows who wanted to hear a different show each night. [The Dead Fans.]

Magic Number 2 Rejected conventional wisdom

Imagine for a moment if the Grateful Dead had put themselves in the care of a manager who was focused on selling records and increasing the profi ts of a record company. If they had conformed to “industry best practices,” the Grateful Dead might be one of the thousands of bands on the dead heap of music history. The concert-as-business-model worked, and the Dead created a passionate fan base that became an underground cult that catapulted the Grateful Dead into the rock-and-roll stratosphere: the fan base grew from thousands to hundreds of thousands to millions, with the Grateful Dead selling out shows year after year. 



Convential wisdom says play perfectly the songs of the latest album - but the dead did 500 different songs at their concerts [ even some covers ] and often stopped when they couldn't remember the song.

So, in disregarding "concential wisdom" They

1.    Didn't need to rehearse
2.     encouraged people to come to many shows hoping they would see and hear something different.
 
The friends in the crowd were just as important as the band and the music.

Magic Number 3 Innovation is just as important, if not more so, than product innovation

Great Dead Marketing Magic 3/37

 Innovation is just as important, if not more so, than product innovation

Think big

In the same vein of Tony Hsieh’s approach that Zappos delivered happiness (not shoes), the Grateful Dead was single-minded about creating experiences for their fans. As live musicians, fundamental to that experience was the sound itself.Steve Parish (roadie): “In the early days, what there was in PAs (sound equipment) was just so inadequate."

Mickey Hart (percussions): “We realized, that if we were going to play for larger crowds, we would need a real delivery system. And, if sound was the product of all of this work, it better be fucking good, man."

Enter the Wall of Sound.





It was 1974. This sound system innovation was the brainchild of audio engineer and lead mad scientist in their tribe, Stanley Owsley, known as Bear. Bear’s Wall of Sound was literally a stack of speakers (586) and amps (48) all interconnected and optimized for volume and sound fidelity. The Wall of Sound delivered the biggest sound imaginable at the time, widely understood to have been funded privately by Bear’s personal profits from his notorious LSD production. The Wall of Sound required the crew to build up and take down 600 speakers show after each show. The ambition was insane.

Whether it is Zappos resetting standards on customer returns, President Kennedy’s call to land a man on the moon before the end of the decade, or Google’s well-known “moonshot” culture to make 10x improvements vs. 10% improvements, there is no denying that unprecedented ambition catalyzes big ideas. 

#WayneRobertMansfield, #Wayne Robert Mansfield, #Grateful Dead #GratefulDead, #ExperienceOracle, #SMM2021


Magic number 4 Create invitation-only online destination

Grateful Dead Marketing Magic 4/37

 4/37  Create invitation-only online destination

It is easy to do a low cost web destination wich only really costs the domain name registration and use your in-house email list.

Why to Sending Paperless Invitations

1. Lower Cost

The average cost of physical invitations is $5,000 to $8,000. The average cost of digital invitations, on the other hand, will cost no more than $100. Clearly, this can make a big difference for a budget

2. Less Hassle

If you go digital, you're going to be saving a lot of time. Just think: no licking envelopes, no adhering rhinestones, no writing addresses in your best cursive until your hand cramps...the actual act of getting invitations ready to mail out can be incredibly time-consuming, and when you already have a checklist a mile long, anything you can do to save time is amazing.

3. RSVPs Are Easy-Breezy

With an online invitation service, RSVP-ing has never been so simple. I like to say "just count the money."






4. Your Designs Will Flow

With online invitations, it's incredibly easy to make your save-the-dates, invites, and even thank-you cards all part of the same design suite.

5. No Trees Will Be Harmed

The eco-conscious can rest easy knowing their invitations did not waste any paper whatsoever.

#WayneMansfield, #Wayne Mansfield, #SMM2021, #ExperienceOracle, #Done

Magic Number 5 

Great Dead Marketing Magic 5/37

Climb aboard a new bus heading down the road to where the water tastes like wine.

Where the water tastes like winemakes room for two Americas though, side-by-side: An America of legends and an America of the mundane. And it’s where the two intersect that you often find the real “truth”—a bit exaggerated, maybe, but nevertheless striking on something more important than the events themselves, something that speaks to the human condition in a way pure facts couldn’t.

Where the water tastes like wine is a blend of myth and truth is what makes where the water tastes like wine special, the contrast between people’s everyday lives, their small struggles and smaller victories, and the ensuing tall tales. You can watch as American legend is woven before your very eyes, a combination of truths and half-truths and hundreds of distinct experiences. You'll see stories passed from person to person, each retelling exaggerated a bit more until what’s left bears no resemblance to where you started. A silly old man you meet in the woods becomes “The Leatherman,” a ghost who’s wandered the country for 200 years.



Legend: The Grateful Dead built the legend that they are the worlds greatest band - heck thay gave away their music, made it easy to record and share YET sold out stadiums to people who had little to spare!

Mundane: The fans were ordinary people who like ied dyed T-shirts that they bought from friends of a lifetime.


Marketing Magic Number 6

Memorable Band Name

If you stop to think about it, the name is sorta weird. Even a little scary.

But, boy, is it memorable.

Originally calling themselves the Warlocks when they formed a band in 1964, the musicians realized they needed to come up with a new name a year later when they found out that there was another band by the same name that had recorded a single. The guys debated names, coming up with ideas such as “Mythical Ethical Icicle Tricycle” (Garcia) and “His Own Sweet Advocates” (Weir). When they were unable to find a name they agreed on, they gathered at Phil Lesh’s house around a copy of Bartlett’s Quotations, read out a thousand possible names, but couldn’t agree on anything. Then Jerry Garcia opened a copy of Funk and Wagnall’s New Practical Standard Dictionary (1956 edition) and randomly pointed to a page. There, staring back at him, was grateful dead. Several members immediately fell in love with the name and wanted to use it. Others were a bit wary. But all agreed it was memorable, so they decided to use it.


The dictionary defines the term as a type of ballad involving a hero who helps a corpse who is being refused a proper burial, a theme found in many cultures. For the Grateful Dead, the strange cosmic quality the name evokes–a world beyond consciousness–was perfect. This, of course, played into what the band was doing on stage. That some in the audience might be experimenting with mind-altering substances while listening to a band called the Grateful Dead made the name choice interesting on another level.

Fast-forward to four decades later and the name seems ideal. The choice of name worked to help advance the Grateful Dead to its widely recognized status as the most iconic band in history. And the sort of inside-joke quality–a name that your parents likely hated and your less-cool schoolmates or coworkers scoffed at–contributed to the community aspect of those in the know. A badge of honor was bestowed upon those who were independent enough to enjoy a band with such an odd name.


#Marketing, #Wayne Mansfield,#WayneMansfield,#ExperienceOracle, #SMM2021


Magic Number 14 Experiment, Experiment, Experiment 37

Magic Number 15 Take risks to learn from our failures and successes, and move forward

Magic Number 16 Embrace Technology 

Magic Number 17 Be open-minded about how to market your service or products

Magic Number 18 Push to the limit what was possible based on the technology of the day.

Magic Number 19 Embracing technology and  new forms of communications

Magic Number 20 Establish a New Category 53

Magic Number 21  Cross styles and created your own.

Magic Number 22  Ignore conventional wisdom to create uncontested markets .  

Magic Number 23 Encourage Eccentricity 61

Magic Number 24  Build personality into your web site

Magic Number 25 Bring People on an Odyssey 69

Magic Number 26 Put Fans in the Front Row 79

Magic Number 27 Build a Following 87

Magic Number 28 Cut Out the Middleman 97

Magic Number29 Free Your Content 105

Magic Number 30 Bypass accepted channels and go direct

Magic Number31 Be Spreadable 113

Magic Number 32 Make clients an equal partner in a mutual journey

Magic Number 33 Upgrade to Premium 119

Magic Number 34  Loosen Up Your Brand 127

Magic Number 35 Partner with Entrepreneurs 135

Magic Number 36 Give Back 143

Magic Number  37 Do What You Love 151


Saturday, May 22, 2021

Marketing with the Grateful Dead!

Now I have got back into podcasts, I listened on my walk to  David Meerman talk with Phillip Stutts and he talked aout raving fans and the Grateful Dead. They created raving fans by giving their music away... and now are the biggest grossing band in the world.  David Meerman had just booked a three day show in Mexico for US$3800 to see them.





The Trick is how can I use this advice to get my marketing working?

#Wayne Mansfield, #WayneMansfield, #MarketingsDirtyLittle Secret, #SMM2021, #Done!

Friday, May 21, 2021

Are Podcasts good for your mind

One of the problems of walking is that your mind wanders... you can direct it with radio but radio works on people being offended so that means you are run by headlines.... or you can listen to music [Spotify] but the musics you like is usually rooted in the past [for me the beatles and Michel Buble] or li wstening to podcasts - Tim Ferriss and John Maxwell today.







Today it was Tim Ferriss talking to Chip Wilson who is the only person I have heard talk positively about Landmark and claims to have been "cancelled" because he used sloppy terminology about why Lullelemon tights where fraying [ deep research showed that people bought thenm two sizes too small and there the fabric stretched when not designed for that purpose] and he said the pants weren't for all women... rather than say "buy the right size." The irony is that the company employed more women than men.

I like the saying "Listen, Learn than Lead!"

#Wayne Mansfield #SMM2021 #Rebootology



Wednesday, May 19, 2021

Grateful Dead Marketing Magic 7/37 to 12/37

 Magic Number 7 Own the search results for your name

Magic Number 8 Build a Diverse Team 21

Magic number 9 Combined diverse skills for a synergistic 1 + 1 = 3 

Magic Number 10 Find talented people outside of our industry and comfort zone. 

Magic Number 11.  Have someone for “getting found” someone responsible for “converting” leads                                     and someone responsible for “analyzing” the numbers. 

Magic Number 12 Be Yourself 29

Sunday, May 16, 2021

Science changes.... but trust it at the time!

The politicans have a mantra.... " trust the science" the only problem is that science's job is to disprove things.... remember being taught that there were nine planets until science discovered that there are only eight.  

I have been on a health kivk for a year [ going from 90 plus kilos down to 70! but recently on giving blood my blood pressure has been going up.... even when my weight was less and I am walking nearly 20,000 steps a day... well the science says that mouth wash [ you read that right ] increases your blood pressure because while in makes your breath fresh, in doing so, it kills the bugs that lower your blood pressure - this is NEW science - so from today the mouth wash will be ditched and new ways to clean the mouth - science recommends a good rinse with good old water.


So, yes trust the science but remmber it often changes... remember once the world was flat and germs didn't kill you.. such was science back in the day.... and people who disagreed with the science were demonised. Unfortunately, that sounds like 2021 and covid-19!

Saturday, May 15, 2021

Change happens always, and it is what you make it!

Today I received an email from John Green who was a client in a previous life. John resent a quote I gave him some 15 years ago: MM

'Systematic innovation requires a willingness to look upon change as an opportunity"


Robert F. Drucker




So, as hard as it may seem, all these changes are disguised opportnities!

Friday, May 14, 2021

Time for reinvention - REBOOTOLOGY

 Mmmm there are always signs that a pivot is necessary - the Australian Budget set out clearly that that time has come- Qantas and virgin can see the writing on the wall... Both have delayed their international flight plans again, biting the bullet that International Travel will be delayed until 2022 at the earliest.

And I lsitened to a podcast this morning by James Altucher talking to the millionaires Magician Steve Cohen and he said "I have always promoted myself... I am restarting in June."





An interesting thing was that he got a better response when he did magic shows in flash rooms rather than dirty bars.... and after 5,000 shows he strived to be FRESH.

So, June seems like a good time to restart... and the topic should be different to what worked in 2016 except I have to be the "Impressario" Dottie Walters desribed me as that - Provider of public entertainment.

So here is to the adventure!


Thursday, May 13, 2021

Winning more important than....

My local Australian Football League team is the West Coast Eagles. One of their brillant players is Willie Rioli, an aborginal player from the Tiwi Islands [ North of Darwin ]

The big question is will he be sacked for his latest drug indescretion. Rioli plead guilty to having cannabis in his possession at the Darwin Airport on his way back to Perth where after his 2 year suspension ends in August for faking drug tests.

Willie Rioli


My money is that he will get a slap on the wrist.

Wednesday, May 12, 2021

Lollies from a man giving out more than he should.

Well, the budget is here and Australia looks like being locked down until late 2022 - or later!

A total defecit of $1 trillion but that is justified as less as a percentage of GDP than most other advanced countries like the USA, the UK etc...without the 1,000's of deaths from Covid-19 that they recorded.





Mmmmm it all seems like spin to me.... and different stories with the same facts from the ABC and Foxtel. Life is funny.


Tuesday, May 11, 2021

Budget night?? Is all the news out?

I remember, as a politically aware 20 something, listening to the "treasurer of the day", breathless waiting to see what changes were coming... that leaves me with a simple question, who will be waiting breathless to see what Frydo [ love that nickname ] has left to announce??

I also remember when a $1 million was a lot, but I saw someone saying $10 billion was less than 10% of the current figure spent on aged people and even less when spread over 10 years or was that 4 years - the leaks kept coming so listening tonight seems anticlimatic.




The jab discussion continues.... will they let me travel, will I ne one in the 250,000 who gets blood clots etc... well did you know 1 in 7 women will be afflicked with breast cancer [ apparently having the wrong breast implanta has a 1 in 250,000 chance of going wrong... against 1 in 7 chance of actually getting breast cancer?


Monday, May 10, 2021

Mmmm maybe travel is off for a while!

The Prime Minister of Australia, Scott Morrisson, has suggested Australians won't be able to travel for at least 1 year.... I think I will adjst to those facts... after travelling 2 out of 4 weeks for every year for the last 20... staying home has been very disruptive to me and any one I am associated with [ I have been descibed as any "angry Fat old man" when just being me ] I have lost 20 kilos and try to be less angery, unfortunately the old part I have little ontrol over.

I am just listening to talkback radio and they [6PR Liam Barlett] are taking calls from people who won't have the jab if they can't travel. I think I will get the 2nd jab and be ready to travel if the situation changes.. just as an aside, I got a call that required travel to Melbourne but I declined because here in Western Australia if they find a case they shut the city down and you need 2 weeks in hotel quarantine at a cost of $2500 so I declined the travel.



Saturday, May 08, 2021

All is well!

You might remember I had my first covid-19 jab yesterday and this morning I have no adverse reactions to report... so fingers crossed, all should be well.

Just heard people from the UK can come to Australia but must stay in hotel quarantine for two weeks... pity no planes can come yet!



Friday, May 07, 2021

one down, one to go!

I went for my first Covid-19 jab this morning... it was amazingly well organised! I booked for jab 2 but have to wait until August 4th... so I will be stuck here until then I suppose.


 
It brought back memories of the sugar cubed Polio iminisation way back when! But it is the least that I can do?? Agreed?

Thursday, May 06, 2021

News paper headlines reflect interest!

The News Paper Headline is the ultimate form of click bait - from covid-19 bungles [ slowly vaccine roll outs, India travel ban, bad cops etc..] todays headline o the local daily is "Noise compliant to close local [ regional town] outdoor basketball court - bouncing balls keep doctor awake" mmmm must be a slow news day in Perth today!



OOPS The real frontpage is page 3 - no less "Bland" as you can see!


Wednesday, May 05, 2021

That's a lot of money! Bill Gates gets ready for divorce!

He had slipped to the 4th richest person in the world but after a 50/50 split he would be the 14th richest person in the world with Melinda the 15th richest... I think that isn't a 1st world problem but a billionaire problem... still it satisfies the GIVING pledge - give half away before you die!!

Gettin divorced doesn't seem to have had much of an adverse effect on Bezo,  who after giving nearly $40 billion away raced back to the richest person in the world.




Tuesday, May 04, 2021

The Cancel Cultgure and Craig McLachlan

 MMMmmm.... whilst tha Court found in his behaviour, McLachlan  claims he has had his life ruined by the publicity surrounding his case. He also claims it has ruined his life, of his partner and of his family. I wonder if times have changed enough for the cancel culture to lose its sting but then it is still claiming scaples in Canberra. Who knows?






Monday, May 03, 2021

Australian citizens blocked from coming home!

 This can't go unchallenged! Australia will criminalise citizens coming home from India, with a revie due on May 5th, 2021 - what value is having an Austraolian Passport?



#Wayne Mansfield #Waynemansfield #SMM2021