Blogging has become synonymous with content marketing strategy. Every single day, millions of people seek information about products and services online and blog posts regularly serve those needs.
But, without the right use of keywords and SEO header tags, your blog post will end up lost in the web that is the Internet.
So what is a blog post title and why is writing a good title for a blog so essential to its success?
Picture this scenario; you have toiled away and crafted a seemingly well written and well-researched blog post but before you know it, it is left withering away with zero comments, zero shares and yes, zero tweets or likes.
Sound familiar? Well, it’s enough to drive you up the wall and wipe out any motivation for writing any more content.
If you think the answer lies in spending more hours perfecting and honing your writing skills, you couldn’t be further from the truth.
The answer lies in one word, the Title.
So how does writing catchy titles and post topics help, and more importantly, how do keywords help to boost your title and improve social shares for your blog?
Writing great content and slaving away while doing so is all good, but driving people into reading that content and getting more social shares for your blog post is where a good compelling post title comes into play.
They are the yin to the yang and what triggers people into clicking and eventually in turn reading your content. They represent it in search engines, in email, and on social media.
This article shares some tips and tricks on how to zero in on the right keywords and write effective post titles that get more social shares.
Making your post title catchy and engaging
People do judge a book by its cover and a blog by its title. A riveting and eye-catching post title is the gateway to enticing users to click so that they can quickly identify what the content is about and decide whether or not it’s applicable to them.
Creative blog names motivate people to click and read your blog. And every single click matters because that’s the secret sauce in determining whether your blog is destined to be liked and shared across the web or whether it’s going to end up in the proverbial graveyard.
Doing proper keyword research
Keyword research is extremely important and it plays a major role in determining whether your blog post is a hit or a miss.
By doing diligent research on your keywords, you can easily learn a lot more about the customers you’re targeting and directing to your website.
Following are a few keyword research tools that can aid your cause:
Moz Analytics’ Keyword Analysis Tool