Sunday, June 13, 2021

Eagles finally win one!

 I wonder if I am one of the people who have given up on watching the Eagles [ who the called FLAT TRACK BULLIES ] lose winable games so missed out when they beat Richmond with the last kick of the game.

Let me know....

#Wayne Mansfield

Friday, June 11, 2021

Coin a scam?

Times are bad, which means, by the perverse logic of American capitalism, stock markets and speculative investments are flourishing. Bitcoin, the digital currency whose value is pegged to nothing but the amount its adherents are willing to pay for it, is at an all-time high, approaching $29,000 at the end of 2020. For those who held on and defended Bitcoin during its fallow periods, its time seems to have finally come, particularly as PayPal promises to allow customers to start buying and selling cryptocurrencies next year.

Every bull market has its whales, and for Bitcoin of late the biggest whale has been Michael Saylor, the CEO of MicroStrategy, a Virginia-based enterprise software company. Saylor, who controls a majority of his company’s voting shares, has put more than $1.2 billion of MicroStrategy funds into Bitcoin, much of it in just the last month. The company now calls Bitcoin its “primary treasury reserve asset.” Saylor’s bold positioning (raising debt offerings explicitly to buy Bitcoin) and unapologetic attitude (he’s become a regular on the cryptocurrency talk circuit) have made him a darling of crypto-loving Redditors and tech executives inspired by his example. (A Canadian augmented reality company recently announced, as part of its capital diversification strategy, that it was putting $2 million into Bitcoin, which the CEO called a “digital version of gold.”)

The strategy has been more than good for Saylor, who claims to personally own nearly 18,000 Bitcoin, and for MicroStrategy, whose stock has risen from about $92 in mid-March to nearly $400 at the end of the year. The price of Bitcoin rose more than $10,000 in December alone. It did reach $60,000 before retreating

#Wayne Mansfield,#SMM2021,#Done,#Rebootolgy,WayneMansfield,
Wayne Mansfield,Bitcoin,Rebootology,

Thursday, June 10, 2021

Change: why it fails!

Not Establishing a Great Enough Sense of Urgency

The vaccine roll out isn't a race: why?

Most successful change efforts begin when some individuals or some groups start to look hard at a  situation, They focus on the potential everyone seems to be ignoring. They then find ways to communicate this information broadly and dramatically, especially with respect to crises, potential crises, or great opportunities that are very timely. [No disease, trave etc] This first step is essential because just getting a transformation program started requires the aggressive cooperation of many individuals. Without motivation, people won’t help and the effort goes nowhere.

Compared with other steps in the change process, phase one can sound easy. It is not. Well over 50% of efforts fail in this first phase. What are the reasons for that failure? Sometimes it is underestimated how hard it can be to drive people out of their comfort zones. Sometimes they grossly overestimate how successful they have already been in increasing urgency. Sometimes they lack patience. In many cases, health officials become paralyzed by the downside possibilities. They worry that people y will become defensive, that morale will drop, that events will spin out of control, that short-term results will be jeopardized, , and that they will be blamed for creating a crisis.

Wednesday, June 09, 2021

What to do about STRESS

YOU CAN get rid of all the stress inside you created by others, the past, and uncontrollable events…

By being a conscious witness of your thoughts.

It’s about sitting quietly and witnessing the thoughts passing through you. Just witnessing at first, not judging, because by judging too rapidly you have lost the pure witness. The moment you rush to say, “this is good” or “this is bad,” you have already jumped head first into the stress.

Of course, it takes a little time to create a gap between the witnessing of thoughts and your reaction to them. Once the gap is there, though, you are in for a great surprise—that you are not the thoughts themselves, nor the stress influencing them. You are the witness, a watcher, who’s superpower is changing your mind and rising above the turmoil.

This process of thought-watching is the very alchemy of true mindfulness. Because as you become more and more deeply rooted in witnessing, the stressful thoughts start disappearing. You are thinking, but the mind is empty of senseless chatter.

It's a moment of enlightenment—a moment that you become, perhaps for the first time, an unconditioned, sane, truly free human being.

So today, let this be your reminder to let all the small annoyances go. Move through your day consciously. Notice at least one insignificant little frustration that you would normally get frustrated about, then do yourself a favor and simply let it go. Experience, in this little way, the freedom of being in control of the way you feel. And realize that you can extend this same level of control to every situation you encounter in life.

#Wayne Mansfield,#WayneMansfield,#SMM2021,#Done,#ExperienceOracle,#Stress

Monday, June 07, 2021

Relaunch your life:

 Take Total Ownership for Your Actions

You are responsible for your own behavior. This is true for your habits, thoughts, actions, and decisions. You are responsible for your success, failures, and the quality of your lifestyle. When you step up and own everything, you are waiting for nothing to show up and make life better.

You are the captain of your vessel called “successful living” and by taking total ownership, you become a person of deep influence.

This is what happens to failures: When things go terribly wrong, you tend to look for someone to blame. You make excuses for your failure. You blame others for your procrastination. You wait for inspiration and complain when life delivers a bad blow to your health or finances. Knowing that you can’t stop external events is the key. It is how you choose to respond.

The moment you take ownership of your procrastinating ways, everything will change. You can change your own behavior, and you can teach others how this is done so they model what it takes to take total ownership of life.

The first step in Doing the Hard Things First must be taking total ownership of your life.

To push ahead and crush the challenges standing in your way, you must be willing to take full ownership over your life. This is not a burden but a great gift. When other people rely on you to help them, this responsibility turns into a much-needed service you have to offer the world.

This means analyzing everything you think, say, and do. The way you think (your beliefs) feeds into how you feel (your emotions) and triggers you to act (your behavior).

The behavior of putting off important tasks begins with the “I’ll do it later” fragmented thinking. And if I don’t do it, does it matter? I’m sure somebody else will.

But nobody else can. Or will. Or wants to. You have to stop your own house from burning down before the fire starts. If you can’t help yourself, nobody will come to the rescue.

You are the only one making a choice to procrastinate. You put things off in your mind first. Then, you build a wall of excuses as to why it can’t be done. Then you create limitations to defend the wall, and after that, you stay mired behind your defenses, hoping that nothing breaks through. But what you have done is create a prison for your mind, It isn’t the world you are defending yourself against, it’s yourself that you’re at war with.

Your mission is to take control of your castle. Guard it with your life. Take total ownership of what is yours.

Build Your Defenses

You create your own experience by taking full ownership of your life. To become a success, half the battle is getting over the defensive walls of excuses, blame and escape tactics you’ve built to defend your chronic habit.

I had to ask myself, “How much is enough? How many times do I want to disappoint myself, my family, and my coworkers? How much longer will I delay the actions that influence my growth?”

Now, are you prepared to do whatever it takes to break this habit?

It begins here.

I’m ready every morning because I ask myself one question at the start of the day:

“Am I willing to do anything to become procrastination free?”

Yes! Freedom is the ability to create change, and you have the power to create anything you want. The procrastination habit disempowers you in every way. It makes you weak, and it sets you up for failing hard. We must change this to a mindset designed for taking intentional action—and taking it now.

Taking total ownership over everything in your life moves you from the passenger’s side of your new Maserati to the driver’s seat. You are in control of the journey to take you from here to there. You get to decide what action steps to take and how to navigate your path regardless of the weather or road conditions. This is a journey built through progress, and taking it one mile at a time.

Make Your Definitive Decision

Now, you get to create this reality as you let go of the old habits and behaviors that are failing you.

Just as you take responsibility for your personal life, you also take responsibility for the work that only you can do.

You fail to take responsibility when you:

  • Make excuses for why it can’t be done.
  • Make less important tasks a priority.
  • Blame others for why you fail to get ahead.

To succeed and break your habit of task avoidance, you must:

  • stop making excuses and start asking yourself, “Why not?”
  • deprioritize meaningless tasks and focus on the top priorities that deliver results you want
  • give up the blaming habit and take total ownership, and
  • stop judging and condemning, and embrace people for doing their best.

Implementation Task:

  1. Write down the names of five people you frequently complain about. Next to each name, write down three positive traits/qualities about them. In future, when you catch yourself complaining, recite these five traits connected with that person.
  2. Identify the one area in your life that you avoid taking responsibility for. Is it your relationships? Finances? Job? If it’s all of the above, identify the one area that needs the most attention.
  3. Finally, when you awaken every morning, recite your own mantra. Begin with, “This is my life, and I’m totally responsible for it. Now let this day begin.” The rest of the mantra is up to you. Use the mantra in this chapter until you have created your own.

    #WayneMansfield, #Wayne Mansfield, #Done, #ExperienceOracle, #SMM2021

Sunday, June 06, 2021

Success Traits 2/2

 They mindfully focus on the positive.

A recent scientific study showed that doctors who are put in a positive mood before making a diagnosis consistently experience significant boosts to their intellectual abilities than doctors in a neutral state, which allows them to make accurate diagnoses almost 20% faster. The same study then shifted to other vocations and found that optimistic salespeople outsell their pessimistic counterparts by over 50%. Students primed to feel happy before taking math tests substantially outperform their neutral peers. So it turns out that our minds are literally hardwired to perform at their best not when they are negative, or even neutral, but when they are positive.

That’s not to say that successful people never get upset, but your effectiveness in all walks of lif
Of course, te will fare better if you’re able to mindfully accept and let go of negative emotions, rather than dwelling on them. Think a little less about managing your problems and a little more about managing your mindset.

And of course, if you're struggling with any of this, know that you are not alone. Many of us are right there with you, working hard to feel better, think more clearly, and get our lives back on track. 

#Postive Focus,"Wayne Mansfield,#WayneMansfield,#SMM2021,#

Saturday, June 05, 2021

Success traits 1/2

 Achievers gradually turn life's obsacles around. 

Many of the most iconic books, songs and inventions of all time were inspired by gut-wrenching pain and heartbreak. Therefore, the silver lining of these painful challenges is that they were the catalyst to the creation of epic masterpieces.

An emerging field of psychology called Post-Traumatic Growth has suggested that many people are able to use their hardships and traumas for substantial creative and intellectual development. Specifically, researchers have found that trauma can help people grow in the areas of interpersonal relationships, contentment, gratitude, personal strength, and resourcefulness.

When our view of the world as a safe place, or as a certain type of place, has been shattered, we are forced to reboot our perspective on things. We suddenly have the opportunity to look out to the periphery and see things with a new, fresh set of beginner’s eyes, which is very conducive to personal growth and long-term success and wellness.

#WayneMansfield,#Wayne Mansfield,#Post-Traumatic Growth,Post-Traumatic Growth,
#SMM2021, #Rebootology, Rebootoilogy,

Tuesday, June 01, 2021

Grateful Dead Dead Marketing Magic 13 - 20

Magic Number 13 Your marketplace’s mother tongue is human

Magic Number 14 Experiment, Experiment, Experiment 

Magic Number 15 Take risks to learn from our failures and successes, and move forward

Magic Number 16 Embrace Technology 

Magic Number 17 Be open-minded about how to market your service or products

Magic Number 18 Push to the limit what was possible based on the technology of the day.

Magic Number 19 Embracing technology and  new forms of communications

Magic Number 20 Establish a New Category 

Magic Number 21  Cross styles and created your own.

Magic Number 22  Ignore conventional wisdom to create uncontested markets .  

Magic Number 23 Encourage Eccentricity 

Magic Number 24  Build personality into your web site

Magic Number 25 Bring People on an Odyssey 69

Magic Number 26 Put Fans in the Front Row 79

Magic Number 27 Build a Following 87

Magic Number 28 Cut Out the Middleman 97

Magic Number29 Free Your Content 105

Magic Number 30 Bypass accepted channels and go direct

Magic Number31 Be Spreadable 113

Magic Number 32 Make clients an equal partner in a mutual journey

Magic Number 33 Upgrade to Premium 119

Magic Number 34  Loosen Up Your Brand 127

Magic Number 35 Partner with Entrepreneurs 135

Magic Number 36 Give Back 143

Magic Number  37 Do What You Love 151

Grateful Dead Marketing Magic 7 /37

Grateful Dead Marketing Magic 7 Own the search results for your name

Go ahead and Google your name.

The first thing to do is, you guessed it, search Google for your name. What do you see there? If you only see the very best of the personal brand, things are pretty good for you. However, that’s not the case for most people. Analyze the top 10-30 results for your name and see if any match these criteria.

The search result:

Contains something negative about me.
Gives away more personal information than I’m confortable with having online.
Is a boilerplate, spammy, or irrelevant result.
Is about someone else with the same name as me.

Grab the URLs of these results and keep them in doc. We’ll deal with them later.

Now, if you have any experience with SEO, you know that SERPs change all the time. You can check the results for your personal brand on a weekly basis, but who has time for that? To simplify the process, set up a Google Alert for your name (you may need a couple if you have multiple spellings or names). Go here to set one up: Google Alerts. Whenever Google finds a new result that contains your name, you’ll get an email about it. You can then deal with it if needed.

2. Optimize your Social Profiles

The first actual step to dominating the search results for your name is optimizing social profiles. If you have profiles on any major social networks, these are almost invariably going to appear in the SERPs for your personal brand. Social networking websites have tons of search authority which allows them to rank extremely well. If you don’t have any social profiles and you found results that matched the negative criteria in step one, you may want to consider creating profiles to push down the less-than-ideal results.

Beyond just having these profiles, you can take steps to optimize them so they’ll show up higher.

Use a consistent name on all profiles that aligns with your personal brand/online identity.

Use an interesting and compelling profile description. In many cases, this will appear as the text snippet under that profile’s search result. By having an optimized snippet show up, you can improve CTR on that result, which can demonstrate that result’s quality; Google will be more likely to return that quality-proven result.

Link to your personal website in your profile.

3. Launch a Personal Website

Having a personal website isn’t just a vanity move. In fact, if you’re any kind of online or semi-online professional in the 2010s, having a personal website is just common sense. If you want to dominate the search results for your name you should really have one result that is entirely under your control. For this same reason, your personal site will be the flagship of your online identity.

Here are the most important tips to keep in mind for your personal website:

Make sure the URL contains your name. Don’t worry about hyphen-separating your name (though that’s totally fine). Keep it simple. Keep it classy, e.g.,,,

Start your homepage’s title tag with your name, e.g., “Harry Lockhart | Private Detective”

Include a descriptive and compelling meta description for your homepage.

Link to your main social profiles from your homepage.

Keep an up-to-date about page with a concise bio.

4. Create an Page allows you to create a “simple yet elegant splash page” about yourself. Think of it as an online business card. While a page here is very similar to having a personal website, for the purposes of dominating the search results for your name, simply serves as another search result that will be entirely under your control. Additionally, the site has gobs of search authority, so your page will have a good chance of ranking for searches on your name.

Considerations for your page:

Try to be consistent with your username so that it matches what you use elsewhere (e.g., mike_arnesen)

Include links to all your public profiles, your personal website, and/or company website.

Have fun with it

Here are a few examples.

5. Blog and Contribute Content

Blogging regularly on your own site, your company’s site, or through guest blogging opportunities can do wonders for saturating your personal brand’s SERPs with high-quality results. You can also leverage the guest blogging you do to link to your personal site and, as a result, increase your site’s search authority. If you’re truly serious about dominating for your personal brand, you also need to set up author rich snippets.

6. Create or Edit your Wikipedia Page

In case you didn’t know, anyone can edit Wikipedia and add articles. However, as easy as it is to create and edit content on Wikipedia, it’s even easier to piss off the community of editors by not playing by the rules. The rules and etiquette for Wikipedia editing are a topic that’s way too big to discuss here, but remember that not everyone deserves their own Wikipedia page; if you’ve made a significant contribution to your industry or niche, and can back it up with sources, you can probably get your article to “stick”.

The point is, if you’re somewhat influential, consider getting a Wikipedia page put together. If you already have one, go there and ensure it has a link to your personal website (keep brining it back to your flagship).