Monday, July 30, 2012

YouTube Videos ROCK! Step 12 to Conquer Social Media 2012

YouTube messages are for everyone under 40 who prefer VIDEOS!!

Hi, it's Wayne Mansfield. Welcome back to my 23 Steps to Conquer Social Media 2012.

Today, we're going to talk about YouTube, which is the video sharing site where they say a billion downloads a day occur. It's just an amazing statistic. One of the really interesting things though with social media is that anybody under the age of 40 prefers to get their information in video, either by games or by television or by short videos or by movies or by DVD. If you're going to be effective in social media, you have to use this channel.

YouTube allows you to have a personal channel where you can control what information you put on there. If you have enough, they allow you to share in the revenue from that. We share in it, but I'm not sure how big the share is, but it really is one of those areas where if you hit the jackpot and you get one of your videos to go viral, it's possible that you could make significant income.

The important thing with YouTube is that it's part
of the Google monster. It also is highly rated within their search engine rankings, and video always outperforms normal articles if you're looking on a search engine optimization. For example, these 23 Steps to Conquer Social Media 2012 are going to be produced as 23 videos.

Now, by doing
that, we get 23 chances of grabbing your attention.

Now, one of the areas that you should seriously consider is to use a transcription service and put the details of what you say and the areas that you highlight in the description of the video. That gives you extra juice, as they say, for search engine optimization. The recommendation is seriously consider YouTube channel for your social media.

Use videos or use
PowerPoint made into a video. Use your smartphone, maybe, your iPhone or your Android phone and make one, two, three-minute videos, and then the final step is get them transcribed so that when people are searching for you, the content gives them half a chance of finding what you're talking about.

This step, YouTube is number 12 of the 23 Steps to Conquer Social Media 2012

Looking forward to seeing you next time. This is Wayne Mansfield saying, see you later.

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