Thursday, November 01, 2007

Halloween is big for business

Nearly 60 percent of US consumers plan to celebrate Halloween in some way, and 11% will include their pets in the fun, as 7.4 million households will dress their pet up for Halloween.

The most popular costume for Fido or Fluffy? Devil ranks No. 1 with 12%, followed by pumpkin (9.2%), witch (4.5%), princess (3.8%) and
angel (3.3%).

This year’s most popular children’s costumes are princess (10.7%) and Spider-Man (4.8%), while adults will likely be donning a witch (16.9%) or pirate costume (3.8%).

According to the National Confectioner’s Association (NCA), 93% of children will be trick-or-treating tonight, and there’s a pretty good chance some candy corn will end up in their bags – more than 35 million pounds of candy corn will be produced in 2007, which is enough to circle the moon nearly 4 times.

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