Ever noticed that restaurant menus sometimes leave the dollar sign off the price? You may have assumed that it's meant to encourage you to go for higher-ticket options... by removing, ever so slightly, the association between price and actual money.
Now, a study by Cornell University's Center for Hospitality Research, seems to back up that assumption. They found that diners given menus with no dollar signs, just numbers, spent significantly more than those given menus with dollar signs.
Now, a study by Cornell University's Center for Hospitality Research, seems to back up that assumption. They found that diners given menus with no dollar signs, just numbers, spent significantly more than those given menus with dollar signs.
Source: Cornell University and Myrtle Beach Sun
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