Saturday, January 28, 2012

That formula - get more engagement

Wayne Mansfield
When ever you find yourself reading a professional sales page or brochure and you find yourself getting interested and either purchasing or signing up then you must know that you are reading something that has a whole formula behind it and the way it was written isn't just by chance.

Now it's time you learn that formula: - It's called AIDCA

AIDCA stands for:

A – Attention
I – Interest
D - Desire
C – Conviction
A – Action

AIDCA is how to bring out the message in your sales letters/brochures:

This is how it works:
  1. Get your readers attention – Create an attractive headline
  2. Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”
  3. Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”
  4. Conviction – This is where the key points to your marketing message should appear.

    Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”

Master this formula to grow your business now.

1 comment:

  1. Wayne

    When are you coming to Adelaide?
    I want to sign up.