The appropriate medium

The appropriate medium

by Seth Godin

Seth Godin

We spend all day communicating, and we’ve invented myriad ways to do it. You can buy a stamp, press a button, rent a room or use a microphone. Choose wisely.

Don’t send an email when you should pick up the phone instead.

Don’t send a text when an email makes more sense.

Don’t have a meeting when a memo is more likely to get the point across.

Don’t give a speech when a blog post would reach more people with more impact.

And don’t write it down when it’s better said live…